// about us

At League Sports Co (LSC) , we are dedicated to pushing the boundaries of sports entertainment by fusing Sports Assets, sports tech products, media brands, AI and immersive tech with our investments.

Adi K Mishra

Founder and CEO at League Sports Co

Adi K Mishra is the Founder and CEO of League Sports Co. (LSC), which currently owns and operates a diverse portfolio of vertically integrated assets including the World Bowling League and Team Blue Rising Team in partnership with Virat Kohli in UIM E1 World Championship.

Adi's multifaceted career is a convergence of technology, sports, and business innovation, positioning him as a transformative leader in the sports entertainment industry. With prior experience in both early-stage and late-stage technology ventures, as well as a deep understanding of technology, Adi brings an innovative approach to traditional sports formats.

His vision extends beyond the game itself, focusing on the fan experience. He has successfully implemented innovative models and has been a pioneer in integrating elements of esports to amplify viewer engagement across demographics. His approach to sports is holistic which is not just about the game, but the ecosystem that surrounds it, from fans to stakeholders.

Before steering LSC, Adi founded Karma Innovations and XTZ Esports, where he led multiple successful investments in technology-driven companies. These ventures eventually evolved into a laser-focused strategy on sports and sports technology investments. His business acumen is not just confined to profitability but also scales towards impact and sustainability. He has made strides in environmentally focused sports acquisitions, showing his commitment to a sustainable future for sports.

Under his leadership, LSC focuses on emerging sports and untapped markets with a tech-first approach. Adi's diverse expertise and forward-thinking approach have made him an ideal trailblazer for LSC's ambitious and multifaceted roadmap.


J.D Diwan CFO

Jayavardhan Dhar Diwan is a seasoned organizational leader and board director with a proven track record

of delivering results. J.D Diwan’s expertise extends across a spectrum of financial services covering various geographies and asset classes, including deal structuring, M&As, capital raising, financial advisory and distress investing.

He is the Managing Partner/Advisor to Odyssey India Advisory Private Limited for New York/Mumbai, focused on convertible Bond and special situations.

J.D Diwan has worked in finance for over three decades and has held leadership roles with some prominent names in the industry - as Executive Director at KBC Financial Product based out of New York covering global convertible bonds, distressed companies and special situations. Prior to that he was the Vice President at D.E Shaw in New York and Vice President for W I Carr in Mumbai and New York.

J.D Diwan holds a degree in BE (Metallurgy) from IIT Roorkee and has completed his MBA from SP Jain Institute of Management and Research.

J.D Diwan’s professional journey has been characterized by a relentless pursuit of excellence and a passion for navigating the complexities of the financial markets. He continues to be a trusted advisor in the realm of investment banking, committed to delivering value and strategic insights to his clients in the ever-evolving world of finance.


Akankssha Mishra Commercials and Strategy

AK started her consulting journey at a big four consulting firm, thereafter running her own advisory setup.

Her journey has taken her across diverse industries and geographies, shaping her into a versatile leader in the world of business development. AK builds on her experience in social impact and finance with a real grasp of the challenges to set up successful commercial partnerships. She has previously led teams for business development, consulting and growth advisory services to corporates and non-profit organizations across Asia and North America.

Growing up in a sports passionate family, it was almost impossible for AK not to be inspired by elite sports early on - whether it was a game of Cricket, Tennis match or the Formula1 grand prix, the shared excitement cemented her passion and enthusiasm for it. AK is a powerful advocate for sports and believes in the transformational effect it can have on people's lives, while championing equality and sustainability.

Building on her advisory and impact experience, AK leads the strategic partnerships at LSC, contributing to both environmental stewardship and the bottom line. She ensures the successful integration of brands and LSC ventures.

AK holds a degree of Masters in Finance from Lancaster University,U.K and a Bachelors in Business Administration from India along with a Graduate Diploma in Social Responsibility and Sustainability from the University of Toronto.


Sayan Mukherjee Business and Operations

Sayan Mukherjee is a seasoned business leader with a focus on disruptive technologies in sports and digital assets.

He currently serves as the Chief Business Officer of League Sports Co. (LSC), where he is pioneering advancements in sports entertainment through machine learning and immersive fan engagement technologies. Concurrently, he also looks over Zone, a portfolio brand under LSC, where for nearly three years he has led product development, strategy, and operations, transforming casual gamers into global champions.

Before his current roles, Sayan spent close to three years at Qume, leading the business strategy, analytics, and growth divisions. He was instrumental in exploring new financial product categories and establishing key partnerships in the digital asset and blockchain space. His responsibilities also included driving user growth through various marketing channels and product integrations, as well as leading market research and analytics teams focused on global market entry and financial feasibility.


rita paniSustainability Initiatives

Rita Pani has been a career Investment Banker across international markets and has worked on global platforms

in New York and Mumbai. She spent almost 20 years advising global institutional investors on their investments in Europe and India across global platforms like UBS, Macquarie, Credit Lyonnais and ABN Amro - last as an Executive Director at UBS.

Over the last decade, Rita’s professional journey took a transformative turn as she transitioned from the fast-paced world of investment banking to the dynamic realm of social impact and sustainability. This move reflects her deep-rooted commitment to addressing pressing global challenges and making a meaningful difference in the world. The realization that her financial acumen and strategic insights could be powerful catalysts for positive change defined her new goal - to influence investment philosophies that will lead to better outcomes and impact. She is creating a proprietary ESG framework for Indian public-listed companies aligned with global disclosure standards. Rita’s journey from the wall street to social impact reflects a profound commitment to harnessing the power of finance for the betterment of our society.

Rita has also served as an adjunct faculty at SP Jain Institute of Management and Research and as a Senior Advisor - Strategy and Finance for Antarang Foundation. She also serves as Independent Director on Boards and actively mentors startups.

Rita is a trained Chemical Engineer, with MBA in Marketing from SP Jain Institute of Management and Research, and MBA in Finance and International Business from NYU's Stern School of Business.


JAMES Alexander Culture Officer

James is the Co-Founder of Iron Flag LLC - a multi family office with a record of sports investments at league levels.

Additionally, Iron Flag LLC has created opportunities in Healthcare and Real Estate development. Iron Flag LLC is strongly rooted in building communities and consensus in dynamic political environments.

Prior to his work in founding Iron Flag LLC, James founded and operated Cassia Group; an independent and privately-held group of companies that sources, facilitates, develops, and operates new industrial ventures worldwide.


ARVIND VIJ Legal Counsel

Arvind Vij is a highly accomplished global lawyer with extensive international legal experience in the areas of corporate,

commercial, project finance, private equity, securities, offshoring/outsourcing, governance, operations and legal entity management in varied industries as an in-house lawyer and in private practice. He is qualified to practice law in England and Wales (Barrister-at-Law), Singapore (Advocate & Solicitor) and New York (Attorney-at-Law).

Arvind was with JPMorgan Chase for 15 years in Singapore, Mumbai and New York and held a variety of roles including General Counsel (Offshoring & Outsourcing concurrently Global Head of Legal Entity Management. Prior to JP Morgan, Arvind was in private practice in Singapore with Drew & Napier and in New York with Milbank, Tweed, Hadley & McCloy and Pillsbury Winthrop Shaw Pitman. Arvind is now engaged in General Counsel consulting, is founder of Illuminati, a new age legal solutions company, engages in private financings and manages a portfolio of companies.


Rahul dhawan Legal Counsel: Sports, Media, Entertainment

With almost two decades of work experience, Rahul Dhawan specialises in Corporate Commercial

- Regulatory, General Corporate, Advisory & Strategy apart from Dispute Resolution related facets for a wide spectrum of clients including Multi-National Companies, Corporates, Listed entities, Unicorns, Soonicorns, Start up’s, Venture Capitalists, Investment Bankers, Private Equity Firms, Business Houses, Celebrities, Sportsmen & Sportswomen, Family offices, HNI’s and individual clients.

Having received the best tutelage from all seniors during his formation years, Rahul today represents and advises the likes of TVS, Apollo Tyres, Concentrix, Tata Consumer, Bombay Dyeing, HCL, Hewlett Packard, Lakme Lever, KIA Motors, Decathalon, Vivo, Trident, Fortis, Dharma Cornerstone Agency, Cornerstone, Zomato, Lenskart, Swiggy, Cultfit, Cars24, Emoha, Niine, Noise, Skootr, MPL, AHH, apart from multi-national corporates in GoLearn, IDOM, F2I, Oriflame, Herbalife, TIDL, Puma, Toshiba, Rusta, Dynamik Labs, Valvoline etc.

Rahul also enjoys the confidence of his counterparts in MNC’s and their management to be appointed on their Board as the India Director in a few of them. He was recently appointed to the Board of Advisory, Law School, RV University

He is also the retained exclusive legal advisor to many athletes, celebrities, sporting leagues, players association, and individual thought leaders in Mr. Virat Kohli, Mr. Ravindra Jadeja, Ms. Smriti Mandhana, Ms. Sania Mirza, Ms. PV Sindhu, Mr. Sunil Chhetri, Ms. Tammana Bhatia, Ms. Mrunal Thakur, Mr. KL Rahul, Mr. Sukhbir Singh, Mr. Shekhar Ravjania, Ms. Mouni Roy, apart from Production Houses and Sport/Entertainment properties across genres such E1, World Bowling League,Indian Sports Honours, Prime Volleyball League, Indian National Basketball League etc

Rahul works pro-bono with the Government on the TOPS scheme to support young athletes on the legal front apart from contributing his time to Out of School Children Project, supporting and empowering children with education and meals, especially girls in rural parts who are deprived of education for varied reasons.

Rahul is currently the Managing Partner of Lex Chambers, a decade and a half old, full service law firm, having its Head Quarters at New Delhi and offices at Gurugram, Mumbai, Indore & Bengaluru.

Prior to starting Lex Chambers Rahul was working at law chambers of Counsels/Senior Counsels practising before the Supreme Court, High Court and lower courts apart from having worked for almost half a decade with Jyoti Sagar & Associates(JSA)


SHREYAS CHARI Treasury Incharge

Shreyas has 22 years of experience trading derivatives at sell side institutions such as Deutsche Bank and Nomura Securities

as well as on the buy side at Arrowhawk Capital Partners. He has traded all forms of exotic and vanilla derivatives over his career through many market regimes including through the financial crisis with nine figure profits. He has 5 years of trading options, futures and arbitrage in crypto specifically and is well versed with both CeFi and DeFi protocols. He has currently built all our in-house systems with the help of talented programmers as well as his network of colleagues over the years running various vendor systems. This enables him to achieve the same level of control and transparency as his traditional finance experience to differentiate from pure crypto native management.



LSC has done previous work with global celebrities from various industries, including music, sports and entertainment. These collaborations have allowed LSC to showcase its commitment to innovation and creativity, while delivering exciting and engaging experiences to its users. From limited-edition merchandise to virtual games and metaverse concerts, LSC continues to explore new avenues for collaboration with influential figures worldwide. These partnerships have allowed LSC to elevate its brand profile and reach new audiences while embodying its ethos of innovation, creativity, and excellence.


Our Mission

Our mission is to revolutionize the sports entertainment landscape by investing in and operating cutting-edge sports tech brands that redefine the boundaries of traditional sports and adapt to the ever-evolving digital era. We aim to create a thriving, interconnected ecosystem across diverse verticals by tapping into the extensive collective experience of our core team, comprised of highly experienced individuals with over 30 years of collective experience in sports and business. Bolstered by a dedicated workforce of 60 professionals, this invaluable knowledge serves as the foundation for driving growth, impact, and success across our portfolio and the industry at large.

Our Vision

Our vision is to become a global leader in the sports technology industry by spearheading the convergence of sports and technology. We are committed to creating transformative experiences for fans and stakeholders of traditional and emerging sports worldwide. Through the integration of advanced technologies like AI and immersive tech, we envision a future where sports entertainment is seamlessly interconnected, accessible, and innovative, elevating the industry to new heights and setting the standard for the future of sports technology.